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Meet Your Tribe

Your tribe is loyal, engaged, they get you and you get them. At Tribe Consulting, our job is to find your tribe, nurture them and target them efficiently to create long-lasting connections and business results. Knowing your tribe is everything.

Why Tribes Matter

Tribes exist all around. They are family and friends. They are the brands we engage with every day. Customers actively and intentionally join tribes. They align themselves up with brands that share their values, ways of living and even ways of speaking. When you narrow in and target your tribe, you market in a more meaningful and impactful way.

From One Tribe To Another

At Tribe Consulting, we are a tribe of senior marketing and media specialists. Working closely with our clients we go beyond goals and tackle real business challenges


Finding Your Tribe Amongst The Data
Data is nothing without strategy. And the strategy is nothing without reporting and analysis. At Tribe Consulting, we bring all disciplines to the table to better understand your company’s key customer. With insights and modelling, we confidently create a media plan and channel strategy that’s creative, impactful and effectively manages your marketing dollars.


Not sure where to start?  Not sure if you should insource or outsource? We can help you start the process and put the wheels in motion.

  • Business Planning
  • New Business Development
  • Competitive Audit
  • Media Training
  • Tribe Expansion (Recruitment Help)

Data & Analytics

We help you sift through the data to better understand your tribes and develop meaningful opportunities to engage with them.

  • Customer Segmentation
  • Most Valuable Customer Analysis
  • Demographics
  • Purchase Intent
  • Need Statement
  • Media Usage
  • Media Attribution (Media ROI)

Connections Planning

We do more than media planning. We work to understand your Tribe’s decision journey and create meaningful opportunities along the way to engage with them.

  • Consumer Decision Journey
  • Integrated Marketing / Channel Plan Strategy

Trading & Reporting

We provide end to end media solutions including purchasing and reporting. Our clients benefit from our long-standing relationships with media vendors and partners across North America.

  • Go to Market Planning & Executing Across All Media Channels
  • Video (Linear, OTT, DR)
  • Audio (Traditional, Digital)
  • Out-Of-Home
  • Digital (Programmatic, Search, Social)
  • Sponsorships, Integrations, Events
  • Print Media


Marketing is media and so much more

We are a group of individuals who have come together to form our tribe, with a vision to grow and nurture it. We believe in a fully transparent, collaborative approach to working together.

Our mission is to curate the best tribe and solutions for your business. To get there we work closely with our clients to understand their challenges and goals.

Sheri Rogers

Founder & President

Sheri is a bilingual Montreal transplant living in Toronto, but vacations in Quebec! With over 20 years of experience in strategy, media planning, and buying, Sheri has extensive experience in communications planning across the entire marketing ecosystem and loves understanding the consumer’s role in the purchase journey.

Sheri has held a number of senior-level positions at various agencies. She has had the pleasure of working with a number of amazing local and international brands across a varied group of categories such as retail, fashion, eComm, travel, CPG, grocery, government, fintech, automotive & real estate.

Reach Out

Have you met your business’ tribe yet? Let’s chat about your goals and objectives and how uncovering your tribe will get you there.